Search Engine Marketing
Based on results, we ascertain what changes are needed by tracing your conversions over time. Our team identifies why people are dropping out in your sales funnel and make revisions where necessary
What is the Distinction Between SEO and SEM?
Search engine optimization (SEO) is the technique of website optimization to increase traffic from organic search results. Whereas, search engine marketing (SEM) is used to increase visibility and traffic through paid campaigns. Google’s search results comprise of websites that are ranked organically as well as those who pay Google to be ranked on top of search results. The top five rankings of a search result is the most sought after place for business owners as it increases their website traffic which eventually leads to increase in sales. Our team has the relevant expertise to design a campaign that would improve the return of your advertising budget.
What is SEM SEO?
SEM encompasses all the paid advertising on a search engine by a website. The most common and widely used term used for SEM is PPC (pay per click). PPC is the amount a business owner or website pays to a search engine when a customer clicks on the website’s link in the advertising section of search engine results. PPC has grown into such a huge digital advertisement channel that there are dedicated SEO experts who design, manage and implement campaigns. The top ranking positions of advertisement section in search engines are auctioned by Google and bing. Therefore understanding the bidding process is very important when an advertising campaign is executed on Google ads or bing ads. PPC allows you to bid on a particular keyword. When a potential customer searches for that keyword, your ad immediately comes up on the rank based on your bid value. Contact our digital marketing agency for building a successful campaign to reach your target audience.
SEM SEO in 2021
Better brand Recognition
SEO Evrima, a top digital agency in Chicago has all the resources and expertise to build a brand transformation strategy setting you apart from competition.
Increasing Conversion
Positioning your brand for your target audience so that your objectives are aligned to complement your customer for increased conversion ratio.
Specific Targeting
By identifying your buyer persona, we make sure that your message has the maximum reach to your targeted audience.
Greater Campaign Control
We offer customized tools and reporting so that your business has control over all aspects of advertisement campaign.
Improved Organic Traffic
Increasing leads through paid advertisement campaigns will result in increased organic traffic and repeat visits improving organic growth.
SEM SEO in 2021
The Process of SEM SEO
Analysing the Business Goal
Website
Audit
Keyword Research and
Competitor Analysis
Website On-Page
Optimization
White-hat Backlink Building
Monthly Reporting and Client Satisfaction
Analysing the Business Goal
Website
Audit
Keyword Research and
Competitor Analysis
Website On-Page
Optimization
White-hat Backlink
Building
Monthly Reporting and Client Satisfaction
How we Make SEM SEO Work?
Get Clear with your Objective— As it requires paid ads for lead generation, you need to be clear on the amount of spending required to achieve a desired set of objectives.
Define an Effective Strategy: Know your target audience and appeal to their needs and interests. You can then anticipate more chances of making SEM SEO work if you can create a sense of value addition with your product or service.
Keyword Development: Without a keywords list, your SEM strategies are doomed no matter how hard you try. As SEO experts, we will drive your campaign in line with high volume keywords.
Landing Page Development: Click-through landing pages display data about a discount, promotion or offer with the intent of converting the user to purchase effortlessly and in minimum amount of time.
Launch SEM Campaign
We launch SEM campaign by testing and constant monitoring. We devise an appropriate SEM campaign. We enhance your campaigns with alterations that improve your conversions for a desired set of high volume keywords. We also do post-launch optimization of SEM campaigns. Once a campaign is live, we monitor its performance based on a set of factors and make revisions were necessary to improve your return on investment (ROI) of advertisement. We bring most out your SEM strategy and improve SEM campaigns after launch. We keep on optimizing campaigns once they are executed. We add additional relevant keywords, review your campaign and remove keywords that are attracting the wrong type of traffic. We use A/B testing for bringing variations by studying what works and tweak your campaigns to find the highest-performing combination of targeting, ad copy, keywords, and landing pages to get the best results. When we are done with the SEM campaign, we determine the conversion ratio and sales to drive maximum engagement.
